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 Day One Sell-Through Initiative

Take the First Step on Day One

Since August 2003, Nelson has aggressively launched several sell-through initiatives designed to help drive revenue for our organization and college bookstores nationwide. We've learned from the NACS Student Watch report that over 20% of all undergraduate college students do not buy their required textbooks. We know from that same study, the top four factors that determine whether a student obtains the adopted materials are all related to whether those materials are used by the instructor during the term. And unfortunately, students reported that 26% of their professors are not making use of what they adopt. Day One is designed to change that, and has shown an increase in sell-through of up to 15%!!